This is my third year university minor project. 

I wrote my own brief based on what real world problems could be solved through a design solution. Concerning my adoration for film and cinema, I thought it would be appropriate to re-think the Academy Awards (The Oscars). In light of recent news and having to address more social and political concerns when deciding on film and television awards, I felt the Academy Award's identity could be in need of a revisit. 

The challenge was to design and create a fresh image for "The Oscars" in order to be inclusive to everyone in the entertainment industry regardless of age, race, gender, etc.

My final design embodies equality through replacing the term "Oscar" with "Accolade" in order to be more fitting regarding to winning an award, as accolade means "a privilege granted as a special honour or as an acknowledgement of merit". The brand identity itself is typographic, two A's representing "Academy Awards". The letterforms are bold tones of red and blue connoting the idea of stereoscopic vision used in film and cinema, as in 3D glasses. The transparency of the letterforms and the physical award is a connotation of how it stands for transparency in the film industry regarding equality. The use of an uppercase and lowercase A is to signify the message of equality in that we are  the same but we are different. But nevertheless, we are equals regardless of gender, race, age, etc.

The final award would be made of crystal glass to create that added finesse and quality of the product.